The mission of Dress for Success is to help unemployed and underemployed women achieve economic independence by providing no-fee programs, development tools and professional attire to thrive in work and in life.
This project consisted of creating a fund raising campaign. I chose to advertise a clothing drive with both print, and instagram reels
My concept for this marketing campaign was to focus on working attire and office supplies to attract the right kind of donations. shifting the attention to the empowered feeling one would get wearing and using such items confidently.
Here I am testing out different styles progress trackers, red suit focused posters and a nice design for sponsored donation boxes.
opting to working with photography instead for fully vector images was a choice tha i beleive makes these products stronger. Bringing in a sense of reality vector artwork would not apply as nicely.
Overall, I am happy with the outcome of this project!
